Cabot’s MacDonald Speaks at Specialty Food Meeting
May 20, 2010
Roberta MacDonald, Senior Vice President of Marketing for Cabot Creamery, was the featured dinner speaker at the Vermont Specialty Food Association annual meeting on June 10. The event was held at the Summit Lodge in Killington.
Also on tap, was a full range of workshops for member producers, including:
Building Value in your Business and How to Tell your Story to Investors
Making the most of the new VSFA website
Social Media for Specialty Foods: Putting it into Practice
The Short Course on Effectively Working with Distributors and Brokers
Speakers included noted specialty food consultant, Bob Burke, named one of the top 25 builders in the natural products industry, and former vice president of sales and marketing for Stonyfield Yogurt. Also joining the event was Ken Liatsos from PMG Creative Marketing with practical steps to take with your social media efforts and Shari Chouinard of the Cambium Group with important information on the totally redesigned VSFA website.
VSFA is celebrating its 25th anniversary and some of the founding members of the association joined the event.
The Vermont Specialty Food Association is a statewide organization representing over 100 food producers and 20 suppliers to the industry. It is one of the nation’s premier statewide associations for the specialty food trade, celebrating 25 years of service to the industry. A complete list of members is available at www.vtspecialtyfoods.org.
