King Arthur Flour Extends Organic Flour Line for Home Bakers

Popular Organic Bakery Flours Now Available to Consumers

December 27, 2007

Norwich, Vt. - America's oldest flour company is making it easier for home bakers to choose organic by adding two new premium-quality organic flours to its lineup: Organic Baker's Classic Bread Flour and Organic High Gluten Flour.

 
Both flours have previously been available only by wholesale to King Arthur Flour's professional bakery customers. Now, retail consumers can find them in 3-pound bags through The Baker's Catalogue, online at www.kingarthurflour.com, and at The Baker's Store in Norwich, Vt.

 
"Organic farming is a smart, sustainable way to produce our nation's food. It helps preserve valuable land for our children, their children, and generations to come," said P.J. Hamel, editor of The Baker's Catalogue. "As a socially conscious, environmentally responsible business, King Arthur is proud to support our nation's organic wheat farmers by buying, milling, and selling their products."

 
King Arthur Organic Baker's Classic Bread Flour is milled from high-gluten, organically grown hard red spring wheat. Its 12.7% protein level - a full point higher than other national brands of bread flour - gives a stronger rise for bread and other yeasted baked goods.

 
King Arthur Organic High Gluten Flour is the highest-gluten organic flour available on the retail market today, at 14% protein. Carefully milled from organically grown hard red spring wheat, it's a must-have for extra-chewy artisan breads, and breads made with lots of whole grains.

 
King Arthur Flour's line of organic baking ingredients includes 100% Organic All-Purpose Flour, 100% Organic Whole Wheat Flour, and 100% Organic White Whole Wheat Flour - all nationwide top-selling organic flours - numerous specialty flours, vanilla, chocolate and cocoa, and herbs, as well as a variety of organic baking mixes.

 
King Arthur Flour is one of America's best-selling flours, known by avid bakers for its consistent baking performance and lack of chemical additives. King Arthur Flour is the parent company of The Baker's Catalogue, which offers more than 1,000 professional-grade baking tools and ingredients through its catalogue, online at www.kingarthurflour.com, and at The Baker's Store in Norwich, Vermont. The oldest flour company in America, the King Arthur Flour Company has been employee-owned since 1996.